Turbo Start Sanity: Our template for enterprise content management
Building enterprise websites with Sanity shouldn't feel like solving the same puzzle over and over again. Every project, same setup. Every client, same monorepo configuration. Every deadline, same scramble to get TypeScript, GROQ queries, and page builders working together seamlessly.
At Roboto Studio, we've built dozens of Sanity-powered websites for clients who demand performance, scalability, and speed. But here's the thing: we were spending weeks configuring the same foundation every single time. TypeScript setup, GROQ query optimization, page builder architecture, SEO configuration—the same essential infrastructure that every serious Sanity project needs.
That's why we built Turbo Start Sanity—and why it's changing how teams approach enterprise content management.
The enterprise content problem nobody talks about
Most Sanity templates are built for demos, not production. They look great in tutorials but fall apart when you need to scale to hundreds of pages, manage complex content relationships, or maintain performance under real-world traffic.
We've seen this pattern too many times: teams start with a basic Sanity setup, everything works beautifully for the first few pages, then complexity creeps in. Suddenly you're dealing with slow GROQ queries, inconsistent page builder patterns, and a codebase that feels fragile every time you need to add new content types.
Enterprise content management isn't just about handling more content—it's about building systems that scale gracefully while maintaining developer productivity.
Why we built our own foundation
Turbo Start Sanity emerged from a simple realization: we were rebuilding the same robust foundation on every project. Every client engagement started with the same conversation: "How long for the initial setup?" Our answer was always "3-4 weeks for a solid foundation."
That foundation included:
Monorepo architecture that keeps Sanity Studio separate from the frontend while maintaining shared TypeScript types
Performance-optimized GROQ queries that remain fast as content scales
Type-safe page builder components that prevent runtime errors. SEO-ready structure that handles metadata, sitemaps, and schema markup automatically
Real-time preview with Sanity's Presentation API integration
The breaking point came when we realized we were charging clients for work we'd already solved. Every project deserved this enterprise-grade foundation from day one, not as an expensive custom build.
What makes Turbo Start different
Enterprise-grade from the start
This isn't a basic Sanity template with a few extra features. Turbo Start Sanity is the exact foundation we use for enterprise clients—battle-tested on sites handling thousands of pages and complex content workflows.
The monorepo structure uses pnpm for intelligent package caching, which means faster installs and consistent dependencies across your team. We learned this the hard way after managing dozens of client projects where dependency drift caused deployment headaches.
Page builder that actually scales
Most page builder implementations break down when content teams start building complex layouts. Ours is different—we've built it around the principle that content creators should be empowered, not constrained.
The page builder components are fully typed, which means developers get autocomplete and error checking, while content teams get a visual interface that makes sense. No more "this component broke" conversations during deadline crunches.
Performance as a feature
Every template claims to be "fast," but Turbo Start Sanity ships with Partial Prerendering enabled by default. This isn't just about faster load times—it's about maintaining performance as your content grows.
We've seen too many websites that started fast but degraded as content teams added more pages and media. With proper GROQ query optimization and strategic caching, your website stays fast whether you have 10 pages or 10,000.
Getting started is almost too easy
Getting Turbo Start Sanity running takes one command:
> npm create sanity@latest -- --template robotostudio/turbo-start-sanity
This single command:
- Scaffolds the complete monorepo structure
- Sets up your Sanity Studio with proper environment variables
- Populates realistic content using Faker.js
- Configures TypeScript types and GROQ queries
- Prepares deployment-ready builds (https://github.com/robotostudio/turbo-start-sanity)
Within minutes, you have a working enterprise foundation that would typically take weeks to build from scratch.
Real-world impact
Since releasing Turbo Start Sanity, we've seen teams eliminate the 3-4 week setup phase entirely. Projects start with feature development on day one instead of infrastructure configuration.
More importantly, websites built with Turbo Start Sanity maintain their performance and developer experience as they scale. The foundation holds up under enterprise demands because it was built for enterprise demands.
What's next for Turbo Start
We're continuously improving Turbo Start Sanity based on real project needs and community feedback. Current priorities include enhanced project rules for Cursor AI integration and expanded page builder components.
But the core mission remains the same: eliminate setup work that shouldn't exist so teams can focus on building exceptional content experiences.